Jumia Technologies: Africa’s Amazon Still Fighting for Scale

Jul 07, 2025

∙ Paid

Africa's e-commerce landscape is a vast and challenging frontier, and at its forefront stands Jumia Technologies (NYSE: JMIA), often dubbed "Africa's Amazon." Despite operating in a market brimming with potential, projected to reach a size of $40.49 billion by 2025 and an astounding $940 billion by 2032, Jumia continues its tenacious battle for scale an…

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